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Red Bull The Edge VR
CLIENT
Red Bull
ROLE
Creative Director
We worked with Red Bull to create a one of a kind rock climbing VR experience that let guests summit the iconic Matterhorn. The location based 4D experience would live in Lucerne, Switzerland and be fit into a custom building.
Working with the client we brought the vision to life through arduous testing and prototyping. Utilizing Unreal Engine and Optitrack VR we created a world class experience that won am Auggie Award.
I was responsible for creating the experience that would work in VR, directing all of the art for the VR experience, designing all of the 4D effects, working with the builders to accommodate our structural needs, creating throughput calculations, helping formulate operational roles and responsibilities, designing the show control app, and ensuring technical execution on site for install.

















